Episode 007: Top 5 Marketing Mistakes {made by artists & creatives}

Host Mallory Whitfield shares the top 5 marketing mistakes that she sees artists & creatives make that prevent them from selling more of their handmade products online.

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I've been on both sides of the fence, as a blogger, handmade shop owner, craft show vendor, and digital marketing specialist.

I ran my own e-commerce shop, where I sold my own handmade work alongside that of other artists, and I also sold these products at many craft shows, art markets and festivals over the years. Most recently, I've worked full-time in digital marketing, where I have worked with businesses of all shapes and sizes to get the word out via social media and their websites.

In this episode, I share the top 5 marketing mistakes that I see artists & creatives make that prevent them from selling more of their handmade products online.

Links and resources mentioned:

 

Special thanks to:

Eric Laws + Morella & The Wheels Of If for composing the show's theme music

 

This episode is brought to you by:

DIY SEO for E-Commerce - learn the basics of optimizing your online shop to get more traffic from Google and other search engines!

VenturePOP Conference - I'll be speaking about The Power of Pinterest at this conference for creative entrepreneurs in New Orleans, September 30th and October 1st, 2017.

The Badass Creatives Shop - purchase Badass Creatives t-shirts and tote bags via Etsy.

*Note: some product links in the resources section above are affiliate links, which means if you click and buy the product, I make a small commission. It doesn't cost you anything extra, and I only recommend these products because they are the ones I have used. When you click and purchase, it helps support me making more episodes of this free podcast.

 

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